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News
Microsoft: It Takes $30K to Fill an iPod
Tuesday, May 12th, 2009 at 9:50 AM - by Jeff Gamet
Microsoft is extending its message that Apple products are too expensive to include the iPod by telling consumers that they need to spend US$30,000 to fill their media player with music. The solution they offer is to buy a Zune pass -- and by extension a Zune media player -- and use their music subscription service instead.
The ad claims that at a dollar a song, it would take about $30,000 to fill a 120GB iPod with music, but that for $14.95 a month users could have as much music as they want. To add to the credibility of that claim, Microsoft has hired financial planner Wes Moss as their pitch man.
The ad fails to mention that users can add the music from their own CDs to the player for free, and that if a Zune music subscriber fails to pay their monthly service fee they lose their music.
Microsoft has also produced a series of commercials that show consumers choosing PC laptops running Windows over Macs because of price. This new trend in advertising out of Redmond has a common theme: Microsoft-based products aren't better, just cheaper.
[Thanks to ars technica for the heads up.]
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